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Ateneo
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Ateneo

Serena Mandolesi

 

 Ruolo:  Assegnista
Ufficio: 
Q165 c/o DII
Telefono interno: 
+39 071 220 4828
Email: 
mandolesi@agrecon.univpm.it
Tutor: 
 
ORCID ID : https://orcid.org/0000-0001-5565-6902
 
TEMA DI RICERCA
AGRO-FOOD MARKETING – Q METHODOLOGY – NEUROMARKETING
 
Short Curriculum Vitae et Studiorum
Serena Mandolesi è assegnista post doc presso il Dipartimento di Scienze e Ingegneria della Materia, dell’Ambiente ed Urbanistica (SIMAU) dell’Università Politecnica delle Marche. Nel 2018 ottiene l’abilitazione scientifica nazionale come professore di seconda fascia nel settore concorsuale “Economia Agraria ed Estimo” (AGR/01). La sua attività di ricerca si concentra per lo più sullo studio del marketing agro-alimentare e del neuromarketing con particolare interesse per alcuni temi quali: innovazioni di prodotto e processo, studio della filiera lattiero-casearia e della carne, analisi dell’accettabilità degli insetti edibili come cibo, analisi della sostenibilità ambientale (ad es. analisi dell’impatto fotovoltaico) e analisi del consumatore con riferimento a reperti artistici. Gli studi fin qui condotti si basano sull’applicazione di metodologie di ricerca quali-quantitative tra cui: Q methodology, Means-End Chain analysis (MEC) e l’uso delle tecnologie di Eye-tracking.
Serena Mandolesi is Postdoctoral Research Fellow at the Department of Materials, Environmental Sciences and Urban Planning of the Polytechnic University of Marche. In 2018 she attains the National Scientific Qualification as associate professor, disciplinary grouping “Agricultural economics and rural appraisal” (AGR/01).Her research activity is mainly concentrated on the study of agro-food marketing and neuromarketing with particular interest in:product and process innovations, dairy and meat supply-chains and acceptance of edible insects as food; environmental sustainability (e.g. analysis of photovoltaic impact) and consumers’ behavior toward artistic artefacts. Studies conducted are based on the application of quali-quantitative research methodologies such as: Q methodology, Means-End Chain analysis (MEC) and Eye-tracking technology.
 
PUBBLICAZIONI 
Pierdicca, R., Paolanti, M., Naspetti, S., Mandolesi, S,  Zanoli, R., Frontoni, E. (2018), “User-Centered Predictive Model for Improving Cultural Heritage Augmented Reality Applications: An HMM-Based Approach for Eye-Tracking Data”. J. Imaging 2018, 4, 101, doi:10.3390/jimaging4080101, http://hdl.handle.net/11566/262486.
 
Zanoli, R., Cuoco, E., Barabanova, Y.,  Mandolesi, S., Naspetti, S. (2018), “Using Q methodology to facilitate the establishment of the 2030 vision for the EU organic sector”. Organic Agriculture, ISSN 1879-4238 (Print), ISSN 1879-4246 (Online), doi:10.1007/s13165-018-0207-0, http://hdl.handle.net/11566/256343.
 
Naspetti, S., Mandolesi, S., Buysse, J., Latvala, T., Nichola, P., Padel, S., Van Loo, E., Zanoli, R. (2017), “Determinants of the Acceptance of Sustainable Production Strategies among Dairy Farmers: Development and Testing of a Modified Technology Acceptance Model”. Sustainability, 9, 1805, ISSN:2071-1050, doi:10.3390/su9101805.
 
Zanoli, R., Cuoco, E., Mandolesi, S., Naspetti, S. (2017), “Using Q Methodology to facilitate the establishment of the 2030 vision for the EU organic sector”, In: G. Rahmann, C. Andres, A.K. Yadav, R. Ardakani, H.B. Babalad, N. Devakumar, S.L. Goel, V. Olowe, N. Ravisankar, J.P. Saini, G. Soto, H. Willer . Innovative Research for Organic 3.0 – Volume 2 : Proceedings of the Scientific Track at the Organic World Congress 2017 November 9-11 in Delhi, India. Braunschweig: Johann Heinrich von Thünen-Institut. . vol. 2, ISBN: 978-3-86576-178-1, New Delhi – India, 9-11 November 2017, doi:10.3220/REP1510908963000.
 
Naspetti, S., Mandolesi, S., Zanoli, R., Latvala, T., Nicholas, P., Padel, S., van Loo, E. (2017), “Information Sharing and Acceptance of novel production strategies along the organic dairy supply-chain: an empirical analysis”, In: Rahmann G, Andres C, Yadav A K, Ardakani R, Babalad H B, Devakumar N, Goel S L, Olowe V, Ravisankar N,Saini J P, Soto G, Willer H . Innovative Research for Organic 3.0 – Volume 2 : Proceedings of the Scientific Track at the Organic World Congress 2017 November 9-11 in Delhi, India. Braunschweig: Johann Heinrich von Thünen-Institut. vol. 2. vol. 2, ISBN: 978-3-86576-178-1, Delhi, India , 9 – 11 November 2017, doi:10.3220/REP1510908963000, http://hdl.handle.net/11566/259326.
 
Naspetti, S., Pierdicca, R., Mandolesi, S., Paolanti, M., Frontoni, E., Zanoli, R. (2016). “Automatic Analysis of Eye-Tracking Data for Augmented Reality Applications: A Prospective Outlook”. In: De Paolis L., Mongelli A. (eds) Augmented Reality, Virtual Reality, and Computer Graphics. AVR 2016. Lecture Notes in Computer Science, vol 9769. Springer, Cham ISBN 978-3-319-40651-0, doi:10.1007/978-3-319-40651- 0_17, http://hdl.handle.net/11566/236186.
 
Naspetti, S., Mandolesi, S., Zanoli, R. (2016), “Using visual Q sorting to determine the impact of photovoltaic applications on the landscape”, Land Use Policy, 57, 564-573, ISSN:0264-8377,doi:10.1016/j.landusepol.2016.06.021,  http://hdl.handle.net/11566/248568.
 
Zanoli, R., Carlesi, L., Danovaro, R., Mandolesi, S., Naspetti, S.  (2015), “Valuing unfamiliar Mediterranean deep-sea ecosystems using visual Q-methodology”, Marine Policy, Volume 61, pp. 227-236, ISSN:0308-597X, doi:10.1016/j.marpol.2015.08.009, http://hdl.handle.net/11566/227887.
 
Mandolesi, S., Nicholas, P., Naspetti, S., Zanoli, R. (2015), “Identifying shared viewpoints on innovation in low-input and organic dairy supply chains: a Q-methodological study”, Food Policy, 54, pp. 25-34, ISSN:0306-9192, doi:10.1016/j.foodpol.2015.04.008, http://hdl.handle.net/11566/226833.
 
Nicholas, P., Mandolesi, S., Naspetti, S., Zanoli, R, (2014). “Innovations in low input and organic dairy supply chains – what is acceptable in Europe?”, In Rahmann, Gerold (Ed.); Aksoy, Uygun (Ed.) (2014): Proceedings of the 4th ISOFAR Scientific Conference “Building Organic Bridges” at the Organic World Congress 2014, 13-15 Oct., Istanbul, Turkey. Volume 4, Sweden – Viet Nam, Thünen Report, No. 20,4, ISBN 978-3-86576-122-4, DOI:10.3220/REP_20_4_2014.
 
Nicholas, P., Mandolesi, S., Zanoli, R., Naspetti, S. (2014) “Innovations in low input and organic dairy supply chains – what is acceptable in Europe?”, Journal of Dairy Science, 97:1157-1167, ISSN:0022-0302, doi:10.3168/jds.2013-7314,http://hdl.handle.net/11566/158526.
 
Naspetti, S., Mandolesi, S., Zanoli, R. (2014), “L’accettabilità delle innovazioni nella filiera lattiero casearia: un’analisi tramite la metodologia Q sort”, Rivista di Economia Agroalimentare, F. Angeli, pp. 79-95, ISSN:1126-1668 (2), doi:10.3280/ECAG2014-002005,http://hdl.handle.net/11566/219713.